I did work on the Artist Series with coffee brand Cafe Bustelo on their new cans and they’re finally hitting the shelves at supermarkets and retailers. I was so excited when I saw them in my local supermarket in Williamsburg, Brooklyn and I just wanted to tell people nearby that I did this like a real crazy person, thank god I did not do that. :) I had very positive responses from people I don’t know on social media and told me how much they liked it, etc and it made my really happy. Thanks again Cafe Bustelo team for letting me work on this and allowed me to be so me. Also come one $3.99 is a damn good price for a can of coffee!!

Okay, I’m going to share the end of the story first, which is this NYT job was unfortunately killed in the end so I don’t have the finalised illustration to show you however I still wanted to share the sketches and talk about a slightly unhappy ending but why it is also important and still worthy trying. It’s sad when assignment get killed and since I’m a nowhere near perfectionist but more like a client pleaser, I deeply tend to blame myself for not doing a good job. However, it is also good to be aware that it has got nothing to do with your ideas or sketches (or sometime it is) and sometimes the article gets killed or clients decide to change a direction or there’s someone who is a def better fit for the project than you’re and I know whatever the reason it might make you feel insecure but at the end of the day, you also have to remember that you’re considered and they thought of you, which I always appreciate it and if you’re considered once and do your best and I believe the client would recognise that and come back to you for another project in the future. Anyway, thanks again for the consideration and I’m hoping NYT will come back to me soon. :)

I got to illustrate another map for Ad Age and this time was London. It was very nostalgia because I used to live in London and it's been almost 10 years since I left. I forgot a lot but also lots of memories of places I used to go all the time came back when I illustrated this map. I can't thank enough AD Tam who reached me out for another map. Hope you like it! 

I had a chance to work on a holiday card for Richmond family who was my professor at SVA MFA Illustration as Visual Essay program, also director at Adobe XD which meant so much to me. I remember fighting so hard not to fall asleep in his class- he is an AWESOME teacher, don't get me wrong. It's just his voice was so relaxing and the classroom was warm and dark enough. Anyway, it felt so honoured to illustrate personal and intimate family stories of 2017 and so much fun to be a part of Richmond family. Thank you Matthew Richmond and Lori Richmond. 

This summer has been real hectic and crazy dealing with a lot of exciting news and stressful personal matters plus fast turnaround deadlines on top of that, don't get me wrong - they are all very great stuff and I'm feeling greatful however, I can't help feeling so overwhelmed by it. And I had no time to do any personal work or even doodles, which made me forget how fun to just draw until I had this assignment for Poetry Foundation about the work poems. Thanks AD Cassie for being so understanding and going with my stick figure sketch and I had such a great time working on it. Hope you guys like it, too. 

I had a great chance to work on an editorial assignment for the current Advertising Age issue. It was quite a fast turn around and challenging article to illustrate since my brain goes black when I'm in a panic mode, which I was. :) However, like it always has, the more I doodle out my ideas, the clear the visual became so here's a full page and check out quarter illustration & GIF shortly on my site. Thanks to AD Tam Nguyen. 

I'm super excited about this project I collaborated with Crown Royal on a mural in Williamsburg, Brooklyn to celebrate generosity.(in the corner of N11th & Wythe Ave) I honestly met so many wonderful people from Crown Royal, MKTG, Big Block and many more, thanks everyone for making this project so meaningful and wonderful. I will be posting all about it to my website shortly so please stay tuned. Thank you.

It's always flattering and nerve-wracking to do a mural for offices because it feel almost like painting on someone's personal wall that they need to see it everyday(I guess they can paint over it if you dislike it). And when it turns out just like what I pictured in my head, it brings me such a joy and excitements. I had this great opportunity to work on a mural for the FCBCURE's new office in NJ over the weekend with a great help of my dear friend Rumi Hara. Basically we paint and eat and paint and sleep for three days straight to finish the mural, which was quite fun yet intense. Hope everyone at FCBCURE enjoys the mural. Thanks for the project to CD Steven who is so awesome and Leland who puts together this amazing video!

I have been working on a project w/ ZedInk, creative & experiential marketing agency located in LA for Microsoft for the past few months. It's been so exciting also I've been working non-stop, but I feel so lucky to be able to work on such a DIFFERENT and FUN project w/ great clients. And here's a sneak peek, please stay tuned for so much more on May 2. Thanks! :) #MicrosoftEDU

It's so appreciated when a client you worked w/ before comes back for more work - it means they were happy and I'm happy. I worked w/ InterTrend Communications, creative agency, CA for new TOYOTA Corolla 2017 ads, which I had really fun time with and proud and they wanted to work on the 3rd Ads that is quite different and unique, finding a perfect way to integrated a picture and illustration. So here is the final Ads and hope you like how it's turned out. - Creatives actually asked me to draw a dog walker in it, which was AMAZING! :)

I'm so happy to share this cover I contributed for the Doll Hospital Journal, which is a bi-annual art and literature print journal on mental health. I love their philosophy and what they believe in so it was lovely to be a part of it. If you want to find out more www.dollhospitaljournal.com thank you! 

It turned out the 2nd mural I worked on for the TOYOTA Corolla 2017 has been published last month. Some projects would take a little longer to launch - I mean a good couple of months at least - and sometimes you just forget about it completely but then when you find out it's out in the wild later on, it brings all the excitements so here I am being excited! Here is a link to the 1st Ads if you're interested. http://www.heyheysu.com/toyota/

It's so flattering to be interviewed as always. Just keep on talking about how AWESOME *blush* I am? Oh yesss. It makes not only feel good about yourself but also kind of helps you to look back and appreciate what you end up with even more. Thanks to Scott Kirkwood for the sweet write up and making me sound pretty cool. - I had some interviews before but he really made a big effort to get to know me and showed a lot of interests in my work and I'm so grateful for that. 

Here a link if you want to check it out, hope you enjoy it.

 http://www.howdesign.com/design-creativity/illustration-hyesu-lee/

I'm so excited to share this year's new holiday packaging I collaborated with Dr.Jart+ launching at Sephora this week. It's always weird to work on holiday stuff during the summer when it's boiling hot, which also kind of makes you more excited about holidays and sweater season. I have teamed with Dr.Jart+ and working together quite a while now and I have to say how wonderful client they are and makes my skin keep nice by giving me so much free products. :) thank you!

I'm a huge sucker for animals, especially dogs are my favorite pet EVER so we volunteered to walk dogs in BARC shelter in our neighborhood and that's how we met this little pup name Dutch. Now he became the most loved member in our family and we can not be happier. Recently I went back to BARC shelter to do a mural for them hoping it can be a bit of help for dogs to find their furever home soon. It was so much fun and I got to meet lots of lovely people and dogs. Thanks to BARC family and special thanks to Vinny. :)

Please visit BARC shelter and ADOPT your best friend!

I'm so excited to share this project I worked on a few months back for Pirasta NYC. I had always wanted to work on colouring posters and this finally came true. Thanks to Pirasta NYC! This poster features all the letters from A-Z inspired by all the neighborhood in NYC. Please click here to check it out on the site. Thanks! :)

I have added some new prints and items to my Society6 shop.  Please use this Artist Promo link to get free shipping and discount on your purchase. :) 

I had a great opportunity to work with an awesome agency brokaw on a campaign for RTA Transit in Cleveland, Ohio, which you can click here to see. Now there's a bus wrapped around with the illustration I created runs across the city. It was genuinely one of the most fun and enjoyable projects I've ever worked on. If you're happened to be on that bus, hope it makes your commute a little brighter. Thanks for the picture Christopher Darling.

First of all, I'd like to share how much I LOVE pina colada!!! - I very recently tried it for the first time with my dear friend Anne Emond and it was so tasty. The reason I wanted to try it so badly was because of this great opportunity to work on a series of illustrations for the Korean credit card company Hyundai M card. One of them is HOW TO make pina colada, which sounds so delicious. - I love my job for so many reasons and once this AD told me that he loves what he does and one of the reasons is that he always finds something new to learn either it's a fact, information or even great knowledge that he was unaware of and I def understand where he's coming from and I'm grateful for it.