I know it’s been ages since I posted my last project. Just wanted to let you know that I’VE BEEN SUPER BUSY and HAVE A LOT TO SHARE so I’M BACK! :) And I’m super excited to start my new post with this amazing collaboration I did with Under Armour for their customized sneakers. I’ve always wanted to dream about a project like this since I began my career and it finally happened.(HOLY COW!) Plus I got a pair of free sneakers. YAY! I don’t think I’ll ever wear them since they are too precious for me. What makes this project so memorable for me was the people I worked with and the client I met on set for the video shoot. It’s nice to be reminded we’re all here because we do care about what we do and we care about each other. THANKS again to Movement Strategy
It was so nice to hear back from AD Sarah who I worked with a while ago for the Time Out New York, but for something different this time. I always learn something new when I work on editorial pieces, which I found it fun. I haven't been to Portland, Oregon but this article made me search for all the hot spots I can visit if I ever go there! :)
I got to illustrate another map for Ad Age and this time was London. It was very nostalgia because I used to live in London and it's been almost 10 years since I left. I forgot a lot but also lots of memories of places I used to go all the time came back when I illustrated this map. I can't thank enough AD Tam who reached me out for another map. Hope you like it!
I'm excited to share this video featuring my sketchbooks and you'll see how messy and all over the place my brain is. :) Thanks for watching.
I had a chance to work on a holiday card for Richmond family who was my professor at SVA MFA Illustration as Visual Essay program, also director at Adobe XD which meant so much to me. I remember fighting so hard not to fall asleep in his class- he is an AWESOME teacher, don't get me wrong. It's just his voice was so relaxing and the classroom was warm and dark enough. Anyway, it felt so honoured to illustrate personal and intimate family stories of 2017 and so much fun to be a part of Richmond family. Thank you Matthew Richmond and Lori Richmond.
It's always so rewarding and wonderful when the client you worked with wants you AGAIN. I went back to FCB CURE with Rumi who is always up for helping me out (and not possible without her help) to work on an additional mural that was all about my favorite subject matter - food, dog! :) Thanks again for bringing us back and it meant so much to be wanted AGAIN!
It's always so much fun to work on a mural - I really like being in an environment creating a mural that changes up the space instantly.
Excited to share another awesome collab with Dr.Jart+ for their holiday products, didn't get a chance to see them in person at Sephora stores but people seem to really like it and told that it sold very well, which makes me so happy. YAY! :)
Also a series of GIFs for their social media with a great help from Shin who is a super talented illustrator. Please see the full images here www.heyheysu.com/drjart
I LOVE books - although I should read more books! And this project was one of the projects that I always wanted to do if I was given a chance and it did. It's totally understandable when people categorize your work and call it as a certain style that they think what it is and of course mine gets into "children friendly stuff" often although I don't do whole a lot of work for a children's market.(maybe I should?) So when this assignment was assigned to me, I was super excited but also appreciate the fact that the CD sees the possibility how to embrace my strength into rather adult-ish but sophisticated context and make it different and fun that anyone and everyone can enjoy. Hope you like how it came out and there's no need to catergorize styles all the time because then it limits the beyond possibilities before it begins. :) Hope that makes sense!
Yes, I got to do this fun map for Ad Age! Sometimes there's a project I want to do for my portfolio and maps are always something I wanted to try but had a hard time doing one as a personal project. So this was a great opportunity for me to jump in and get one done like I always planned to. Hope you like it.
This summer has been real hectic and crazy dealing with a lot of exciting news and stressful personal matters plus fast turnaround deadlines on top of that, don't get me wrong - they are all very great stuff and I'm feeling greatful however, I can't help feeling so overwhelmed by it. And I had no time to do any personal work or even doodles, which made me forget how fun to just draw until I had this assignment for Poetry Foundation about the work poems. Thanks AD Cassie for being so understanding and going with my stick figure sketch and I had such a great time working on it. Hope you guys like it, too.
This is going to sound so cheesy but I like SAMSUNG and you know why? Because I'm Korean and Samsung is a Korean company. - hope that wasn't a reason why I hired to do this project. :) Anyway, got to draw some fun, fun, fun stuff. It was a very tight turn around assignment with several revisions, which can be a bit stressful and intense but I kind of do like a chaos. I would say I thrive in chaos! Hope people enjoy these silly characters.
Yes, I'd like to call this HAPPY VIBE TRUCK! :) Last year, I had a great chance to paint this Solidarity Movers truck, which you can check here. Unfortunately someone tagged the whole truck recently so Zak at Solidarity Movers asked us to come back and paint with a brand new graffiti. Hope you like it! Please do NOT tag over it because it is not nice...! :)
One of my new years resolution goals for work was a work trip. I know it may sound dumb but for someone like me who hardly leaves their cave drawing and drawing until they meet the deadlines, it is just a perfect situation that combing of getting out of their cave and getting work done. And I got to do that recently for Microsoft for their partner event took place in Washington D.C. this year. I did a live drawing for 4days using the Surface Studio creating a DC map as well as portraits of people I met and saw at the event. It was a lot of fun and my first in DC enjoying a bit of being a tourist. Thanks to Maria, Kalin, Parker and Dale at Microsoft!
I had a great chance to work on an editorial assignment for the current Advertising Age issue. It was quite a fast turn around and challenging article to illustrate since my brain goes black when I'm in a panic mode, which I was. :) However, like it always has, the more I doodle out my ideas, the clear the visual became so here's a full page and check out quarter illustration & GIF shortly on my site. Thanks to AD Tam Nguyen.
I'm super excited about this project I collaborated with Crown Royal on a mural in Williamsburg, Brooklyn to celebrate generosity.(in the corner of N11th & Wythe Ave) I honestly met so many wonderful people from Crown Royal, MKTG, Big Block and many more, thanks everyone for making this project so meaningful and wonderful. I will be posting all about it to my website shortly so please stay tuned. Thank you.
As an illustrator, I rarely meet ADs or CDs that I work with in person because we live in this amazing world Internet does the jobs for us and I kind of like that since I'm a bit shy and talking non-sense when I'm nervous. However, this project proved me wrong and made me realised how wonderful to meet people and get to know each other in person and working together to make the best of it. I had this amazing opportunity to work on a project for MicrosoftEDU event in NYC doing a live drawing also a mural at the venue and since the project involved a several rehearsals beforehand I got to go places and met an amazing team who behind this event. Thanks so much Katie, Sara, Deb, Chris, Andrew, Ariel and Sue at ZEDINK who made my heart aches and Bob, Panos at Microsoft who are one of the most inspiring people I got to meet. :) click here to see more about the project!
It's always flattering and nerve-wracking to do a mural for offices because it feel almost like painting on someone's personal wall that they need to see it everyday(I guess they can paint over it if you dislike it). And when it turns out just like what I pictured in my head, it brings me such a joy and excitements. I had this great opportunity to work on a mural for the FCBCURE's new office in NJ over the weekend with a great help of my dear friend Rumi Hara. Basically we paint and eat and paint and sleep for three days straight to finish the mural, which was quite fun yet intense. Hope everyone at FCBCURE enjoys the mural. Thanks for the project to CD Steven who is so awesome and Leland who puts together this amazing video!
I have been working on a project w/ ZedInk, creative & experiential marketing agency located in LA for Microsoft for the past few months. It's been so exciting also I've been working non-stop, but I feel so lucky to be able to work on such a DIFFERENT and FUN project w/ great clients. And here's a sneak peek, please stay tuned for so much more on May 2. Thanks! :) #MicrosoftEDU
It's so appreciated when a client you worked w/ before comes back for more work - it means they were happy and I'm happy. I worked w/ InterTrend Communications, creative agency, CA for new TOYOTA Corolla 2017 ads, which I had really fun time with and proud and they wanted to work on the 3rd Ads that is quite different and unique, finding a perfect way to integrated a picture and illustration. So here is the final Ads and hope you like how it's turned out. - Creatives actually asked me to draw a dog walker in it, which was AMAZING! :)