It was so nice to hear back from AD Sarah who I worked with a while ago for the Time Out New York, but for something different this time. I always learn something new when I work on editorial pieces, which I found it fun. I haven't been to Portland, Oregon but this article made me search for all the hot spots I can visit if I ever go there! :)

Advertising Age - London Map by hyesu lee


I got to illustrate another map for Ad Age and this time was London. It was very nostalgia because I used to live in London and it's been almost 10 years since I left. I forgot a lot but also lots of memories of places I used to go all the time came back when I illustrated this map. I can't thank enough AD Tam who reached me out for another map. Hope you like it! 

RICHMOND Family Holiday Card by hyesu lee


I had a chance to work on a holiday card for Richmond family who was my professor at SVA MFA Illustration as Visual Essay program, also director at Adobe XD which meant so much to me. I remember fighting so hard not to fall asleep in his class- he is an AWESOME teacher, don't get me wrong. It's just his voice was so relaxing and the classroom was warm and dark enough. Anyway, it felt so honoured to illustrate personal and intimate family stories of 2017 and so much fun to be a part of Richmond family. Thank you Matthew Richmond and Lori Richmond. 

Went back to FCB CURE for more mural by hyesu lee


It's always so rewarding and wonderful when the client you worked with wants you AGAIN. I went back to FCB CURE with Rumi who is always up for helping me out (and not possible without her help) to work on an additional mural that was all about my favorite subject matter - food, dog! :) Thanks again for bringing us back and it meant so much to be wanted AGAIN! 

Dr.Jart+ Holiday packaging by hyesu lee

Excited to share another awesome collab with Dr.Jart+ for their holiday products, didn't get a chance to see them in person at Sephora stores but people seem to really like it and told that it sold very well, which makes me so happy. YAY! :)

Also a series of GIFs for their social media with a great help from Shin who is a super talented illustrator. Please see the full images here www.heyheysu.com/drjart

BOSTON Book Festival by hyesu lee


I LOVE books - although I should read more books! And this project was one of the projects that I always wanted to do if I was given a chance and it did. It's totally understandable when people categorize your work and call it as a certain style that they think what it is and of course mine gets into "children friendly stuff" often although I don't do whole a lot of work for a children's market.(maybe I should?) So when this assignment was assigned to me, I was super excited but also appreciate the fact that the CD sees the possibility how to embrace my strength into rather adult-ish but sophisticated context and make it different and fun that anyone and everyone can enjoy. Hope you like how it came out and there's no need to catergorize styles all the time because then it limits the beyond possibilities before it begins. :) Hope that makes sense!

Advertising Age by hyesu lee


Yes, I got to do this fun map for Ad Age! Sometimes there's a project I want to do for my portfolio and maps are always something I wanted to try but had a hard time doing one as a personal project. So this was a great opportunity for me to jump in and get one done like I always planned to. Hope you like it. 

Poetry Foundation by hyesu lee


This summer has been real hectic and crazy dealing with a lot of exciting news and stressful personal matters plus fast turnaround deadlines on top of that, don't get me wrong - they are all very great stuff and I'm feeling greatful however, I can't help feeling so overwhelmed by it. And I had no time to do any personal work or even doodles, which made me forget how fun to just draw until I had this assignment for Poetry Foundation about the work poems. Thanks AD Cassie for being so understanding and going with my stick figure sketch and I had such a great time working on it. Hope you guys like it, too. 

SAMSUNG Galaxy S8 by hyesu lee


This is going to sound so cheesy but I like SAMSUNG and you know why? Because I'm Korean and Samsung is a Korean company. - hope that wasn't a reason why I hired to do this project. :) Anyway, got to draw some fun, fun, fun stuff. It was a very tight turn around assignment with several revisions, which can be a bit stressful and intense but I kind of do like a chaos. I would say I thrive in chaos! Hope people enjoy these silly characters.

Microsoft Inspire by hyesu lee

One of my new years resolution goals for work was a work trip. I know it may sound dumb but for someone like me who hardly leaves their cave drawing and drawing until they meet the deadlines, it is just a perfect situation that combing of getting out of their cave and getting work done. And I got to do that recently for Microsoft for their partner event took place in Washington D.C. this year. I did a live drawing for 4days using the Surface Studio creating a DC map as well as portraits of people I met and saw at the event. It was a lot of fun and my first in DC enjoying a bit of being a tourist. Thanks to Maria, Kalin, Parker and Dale at Microsoft!  

Advertising Age by hyesu lee


I had a great chance to work on an editorial assignment for the current Advertising Age issue. It was quite a fast turn around and challenging article to illustrate since my brain goes black when I'm in a panic mode, which I was. :) However, like it always has, the more I doodle out my ideas, the clear the visual became so here's a full page and check out quarter illustration & GIF shortly on my site. Thanks to AD Tam Nguyen. 

Collaboration with Crown Royal by hyesu lee

I'm super excited about this project I collaborated with Crown Royal on a mural in Williamsburg, Brooklyn to celebrate generosity.(in the corner of N11th & Wythe Ave) I honestly met so many wonderful people from Crown Royal, MKTGBig Block and many more, thanks everyone for making this project so meaningful and wonderful. I will be posting all about it to my website shortly so please stay tuned. Thank you.

#MicrosoftEDU by hyesu lee

As an illustrator, I rarely meet ADs or CDs that I work with in person because we live in this amazing world Internet does the jobs for us and I kind of like that since I'm a bit shy and talking non-sense when I'm nervous. However, this project proved me wrong and made me realised how wonderful to meet people and get to know each other in person and working together to make the best of it. I had this amazing opportunity to work on a project for MicrosoftEDU event in NYC doing a live drawing also a mural at the venue and since the project involved a several rehearsals beforehand I got to go places and met an amazing team who behind this event. Thanks so much Katie, Sara, Deb, Chris, Andrew, Ariel and Sue at ZEDINK who made my heart aches and Bob, Panos at Microsoft who are one of the most inspiring people I got to meet. :) click here to see more about the project!

MURAL for FCBCURE by hyesu lee

It's always flattering and nerve-wracking to do a mural for offices because it feel almost like painting on someone's personal wall that they need to see it everyday(I guess they can paint over it if you dislike it). And when it turns out just like what I pictured in my head, it brings me such a joy and excitements. I had this great opportunity to work on a mural for the FCBCURE's new office in NJ over the weekend with a great help of my dear friend Rumi Hara. Basically we paint and eat and paint and sleep for three days straight to finish the mural, which was quite fun yet intense. Hope everyone at FCBCURE enjoys the mural. Thanks for the project to CD Steven who is so awesome and Leland who puts together this amazing video!

Upcoming project for Microsoft by hyesu lee

I have been working on a project w/ ZedInk, creative & experiential marketing agency located in LA for Microsoft for the past few months. It's been so exciting also I've been working non-stop, but I feel so lucky to be able to work on such a DIFFERENT and FUN project w/ great clients. And here's a sneak peek, please stay tuned for so much more on May 2. Thanks! :) #MicrosoftEDU

TOYOTA Corolla 3rd Ads by hyesu lee

It's so appreciated when a client you worked w/ before comes back for more work - it means they were happy and I'm happy. I worked w/ InterTrend Communications, creative agency, CA for new TOYOTA Corolla 2017 ads, which I had really fun time with and proud and they wanted to work on the 3rd Ads that is quite different and unique, finding a perfect way to integrated a picture and illustration. So here is the final Ads and hope you like how it's turned out. - Creatives actually asked me to draw a dog walker in it, which was AMAZING! :)