Upcoming project for Microsoft by hyesu lee

I have been working on a project w/ ZedInk, creative & experiential marketing agency located in LA for Microsoft for the past few months. It's been so exciting also I've been working non-stop, but I feel so lucky to be able to work on such a DIFFERENT and FUN project w/ great clients. And here's a sneak peek, please stay tuned for so much more on May 2. Thanks! :) #MicrosoftEDU

TOYOTA Corolla 3rd Ads by hyesu lee

It's so appreciated when a client you worked w/ before comes back for more work - it means they were happy and I'm happy. I worked w/ InterTrend Communications, creative agency, CA for new TOYOTA Corolla 2017 ads, which I had really fun time with and proud and they wanted to work on the 3rd Ads that is quite different and unique, finding a perfect way to integrated a picture and illustration. So here is the final Ads and hope you like how it's turned out. - Creatives actually asked me to draw a dog walker in it, which was AMAZING! :)

MKG core value poster by hyesu lee

I had a great opportunity to work w/ a creative agency MKG illustrating one of their core values "Cheering on our family team." It was def a lot of fun for me to marry my characters to more of creative contents in a very cheerful setting so thanks to design director MaryAnne at MKG for the assignment!

USPS Holiday Ads by hyesu lee

I had a wonderful opportunity to work on a project for United States Postal Service for the past two months, which was quite intense and amazing at the same time. The campaign is for the holiday season and I worked with lovely creatives at MRM//McCann. It was a total surprise to find this promotional brochure I worked on from USPS in my mailbox and yes it def made my day. Here's a link to USPS site if you're interested to see more work.

TOYOTA Corolla 2017 Ads - 2nd Mural by hyesu lee

It turned out the 2nd mural I worked on for the TOYOTA Corolla 2017 has been published last month. Some projects would take a little longer to launch - I mean a good couple of months at least - and sometimes you just forget about it completely but then when you find out it's out in the wild later on, it brings all the excitements so here I am being excited! Here is a link to the 1st Ads if you're interested. http://www.heyheysu.com/toyota/

HOW Design Interview by hyesu lee

It's so flattering to be interviewed as always. Just keep on talking about how AWESOME *blush* I am? Oh yesss. It makes not only feel good about yourself but also kind of helps you to look back and appreciate what you end up with even more. Thanks to Scott Kirkwood for the sweet write up and making me sound pretty cool. - I had some interviews before but he really made a big effort to get to know me and showed a lot of interests in my work and I'm so grateful for that. 

Here a link if you want to check it out, hope you enjoy it.

 http://www.howdesign.com/design-creativity/illustration-hyesu-lee/

TOYOTA Corolla 2017 Ads by hyesu lee

It's so exciting when you get an email out of blue from an ADs/CDs for a possible assignment that sounds like right up your alley, and of course it makes you appreciate even more. A lot of times, I found myself in a situation BIDDING for "big jobs", and when I don't get the job - even if I'm aware of the fact that its just a job that I'm not a right fit for -It creates self-doubt. Anyway, this was one of those rare gigs I received a full support/no bidding/no self-doubt and I can not appreciate it more. So hope you like how it's turned out and wait for the second ads coming out in November!

Here's a TV commercial

Kiplinger's Finance Magazine by hyesu lee

I had a great opportunity to work on an editorial assignment for Kiplinger's finance magazine. Since the subject matter is quite heavy, - the best way to plan your funeral - we decided to take a light and upbringing direction on the illustration. Thanks to AD Yajaira for the assignment!

Dr. jart+ Holiday Packaging out at Sephora by hyesu lee

I'm so excited to share this year's new holiday packaging I collaborated with Dr.Jart+ launching at Sephora this week. It's always weird to work on holiday stuff during the summer when it's boiling hot, which also kind of makes you more excited about holidays and sweater season. I have teamed with Dr.Jart+ and working together quite a while now and I have to say how wonderful client they are and makes my skin keep nice by giving me so much free products. :) thank you!

BARC Animal Shelter Mural by hyesu lee

I'm a huge sucker for animals, especially dogs are my favorite pet EVER so we volunteered to walk dogs in BARC shelter in our neighborhood and that's how we met this little pup name Dutch. Now he became the most loved member in our family and we can not be happier. Recently I went back to BARC shelter to do a mural for them hoping it can be a bit of help for dogs to find their furever home soon. It was so much fun and I got to meet lots of lovely people and dogs. Thanks to BARC family and special thanks to Vinny. :)

Please visit BARC shelter and ADOPT your best friend!

IGORTA Campaign by hyesu lee

I had a great opportunity to work with an awesome agency brokaw on a campaign for RTA Transit in Cleveland, Ohio, which you can click here to see. Now there's a bus wrapped around with the illustration I created runs across the city. It was genuinely one of the most fun and enjoyable projects I've ever worked on. If you're happened to be on that bus, hope it makes your commute a little brighter. Thanks for the picture Christopher Darling.

IGORTAbus_01.jpg

Hyundai M card by hyesu lee

First of all, I'd like to share how much I LOVE pina colada!!! - I very recently tried it for the first time with my dear friend Anne Emond and it was so tasty. The reason I wanted to try it so badly was because of this great opportunity to work on a series of illustrations for the Korean credit card company Hyundai M card. One of them is HOW TO make pina colada, which sounds so delicious. - I love my job for so many reasons and once this AD told me that he loves what he does and one of the reasons is that he always finds something new to learn either it's a fact, information or even great knowledge that he was unaware of and I def understand where he's coming from and I'm grateful for it.  

Anheuser-Busch Murals by hyesu lee

I went back to Anheuser-Busch's office in Chelsea to do additional murals for their two mother's rooms. It was all about family, togetherness and love, which we often take it for granted and it was just all around nice to paint something hopefully makes people happy and positive.

Design Walk Atlantic Ave BK by hyesu lee

I was invited to do a live truck painting along with awesome artists Zeropro and Rob Plater presented by Grumpy Bert at Design Walk Atlantic Ave BK, May 7th from 3:00-8:00 on Atlantic Avenue between Bond and Hoyt Streets. Live painting can be nerve-racking and super exciting at the same time since you have a limited time frame, people are watching you, also you're likely to be full on freestyle it as it goes. However, it always ends up being THE most fun experience and it's my happy place to be. :)

The moving company Solidarity Movers offered their moving truck for us to paint on. Thanks everyone to make this such a great event!

Photo by Simone Varano

Photo by Simone Varano

INS & OUTS Group Show by hyesu lee

Happy to be a part of this group show Sophie Blackhall-Cain curated at Toowoomba Regional Gallery in Australia runs from 23 April - 22 May. INS & OUTS reflects on the emerging trend amongst contemporary illustrators who work in the overlapping fields of small scale illustration and large, outdoor murals.  (www.tr.qld.gov.au/trag)

The Washington Post by hyesu lee

It's always exciting to work on an editorial piece especially when it's a super fast turn-around, which makes you stressed out-of course-but excited at the same time.(at lease for me)

Here is one I recently did for the Washington Post - I really appreciate when ADs have a specific picture in their mind in terms of how to incorporate my style to the piece especially for a tight deadline assignment, which this assignment was. Really enjoyed working on it. Thanks AD Kathy Lee.

Final image

Final image


Final print version

Final print version